On April 18, 2026, knitido+ was renewed. For 45 years since our founding, we have reaffirmed that everyday "comfort" is a valuable part of people's lives. As lifestyles and society diversify, we have redefined our brand to ensure more people can experience the value of a brand that supports comfortable daily life.
The biggest changes are the name, logo, and how products are selected. This article summarizes what has changed and what has remained the same with this rebranding. Whether you've been a loyal customer for years, recently discovered us, or are meeting us for the first time, please take a look at the new knitido.
① From "knitido+" to "knitido": The name has changed
The previous brand name "knitido+" embodied the desire to add value to everyday life. With this rebranding, we are removing the "+" and changing the name to "knitido". The reason for this is that we feel "the added value is already ingrained as the essence of the brand". From now on, we aim to be a brand that is rooted in daily life and creates health and positive change through wearing our products.
The new brand concept is "Every step, better days. Towards a comfortable everyday, one step at a time.".
knitido will continue to gently support the daily lives of those who wish to "face their own bodies and live true to themselves," knitting "tools for living" that support health from the feet up.
② The logo has been updated
Along with the brand name change, we have also revised the logo. It is now a simpler, more approachable design. The brand colors and visuals will also be new.
③Product style names have changed, making them easier to choose
Previously, product lines like "Basic Air Cushion" and "Run Air Cushion" used their features and uses directly in their names. However, we sometimes heard that "when I first shop, I don't know which 5-toe socks to choose."
In this rebranding, we have reorganized all products into three styles, designed to be intuitively understandable at a glance. When you're unsure, consider what situation you want to use them for. The product style names are linked to usage scenarios, making selection natural. To help you choose your 5-toe socks, here are the new three styles in detail.
Comfort: Making life comfortable
Designed to gently envelop from toes to heels and calves, enhancing comfort. With a rich lineup of various patterns and colors, make your daily life more comfortable and enjoyable.
Socks with a clean feel, no cushioning or support. Perfect for outings and everyday wear.
knitido+'s "Casual" and "Core Grip" have changed to "Comfort".
Balance: Mindful of posture
The sole of the foot is the foundation of movement. The air cushion structure supports the arch of the foot from below, gently adjusting daily movements such as walking, standing, and running from the feet up.
This series features an air cushion on the sole of the foot, offering strong functional support. It is recommended for Pilates, yoga, and days when you walk a lot.
knitido+'s "Basic Air Cushion" and "Hiking Series" have changed to "Balance".
Support: Supporting movement
Designed to cushion impact on the sole of the foot, smoothly guiding forward movement. The structure lifts the arch from the base of the toes to the heel, providing comfort in active scenes.
Features arch support on the sole of the foot. Recommended for sports and those with foot concerns.
knitido+'s "Run Air Cushion" and "Beauty Air Cushion" have changed to "Support".
What remains unchanged
① Customer accounts on the online site
Your existing customer accounts will be carried over as they are. You can continue to use them without re-registration.
② Our commitment to customers and our socks
The founding philosophy of Knitido Co., Ltd. is "doing what others don't, doing what others can't." The company name "knitido" combines our knitting technology (knit) with the passion of our representative, Idobata (idobata), and our will to execute (do).
Since its establishment in 1981, Knitido Co., Ltd. has been a pioneer in 5-toe socks, continuing to manufacture in Wakayama. Combining advanced knitting technology with the craftsmanship of artisans, we have developed numerous patented technologies, emphasizing the support of the body's natural movements from the feet up.
Our mission is "to weave healthy strides." We will continue to take a step forward, delivering Japanese manufacturing proudly from Wakayama to the world.
And even with the new brand name and design, this commitment remains unchanged. We will continue to carefully knit each pair as "tools for living" that accompany your daily life, which varies in foot shape and lifestyle.
Every step, better days
One step at a time, towards a comfortable everyday.
Please look forward to the newly reborn "knitido."
