[Held on 10/18 and 19] Satisfy your five senses at the Wakayama Monozukuri Bunka Matsuri | Experience knitido's commitment to quality
knitido will be participating in the "Wakayama Monodukuri Bunka-sai 2025 Autumn," an interactive event where manufacturing companies from northern Wakayama Prefecture gather.
The theme of this workshop is "Color Your Life ~A Step Towards a Comfortable Everyday~." This special event offers the opportunity to experience the comfort of our long-loved five-toe socks from various perspectives. Discover a pair that brightens your daily life, while learning about the passion and background of the creators.
Three Sensory Experiences
On the day of the event, you'll not only get to try on the socks and experience their comfort, but also discover a new side of them through three unique experiences. The experience fee is 1,000 yen (tax included), which includes one pair of socks. You can take the socks home with you, so you can continue to enjoy their comfort in your daily life even after the event.
【Experience ①】Feel the comfort by trying on different socks
The first experience begins with trying on our long-selling five-toe socks. Many will be surprised by the immediate fit and comfort they feel the moment they put them on. Because they are knitted three-dimensionally all the way to the fingertips, your toes can move naturally, giving you a comfortable sensation as if your entire foot is embraced.
This experience allows you to thoroughly check which comfort level suits you best.
【Experience ②】A special moment walking in the rooftop garden
After putting on the socks, you'll walk around the rooftop garden and experience their comfort. The charm is that you can experience the "stability of your feet" and the "feeling of grip" in an open space, which might be hard to notice indoors. As your toes move freely, each step becomes clearer, and many will notice changes in their walking style and posture.
Walking while enjoying the gentle autumn breeze is a time when you can feel both comfort and liberation. This special situation of walking on the rooftop while wearing five-toe socks is sure to become a wonderful and memorable moment.
【Experience ③】The creators speak about their passion for manufacturing
There will also be a talk session featuring 13 creators involved in manufacturing. This event offers a unique opportunity to hear anecdotes and insights into manufacturing from the craftsmen and staff who work on the factory floor, with topics such as "30 Years of Pursuing the Best Comfort" and "Yarn and I – A Career Change from a Different Industry." Learning about the often-unseen aspects of the process is sure to change your perspective on knitido's products.
The themes will vary depending on the time slot, making it an event you'll want to attend multiple times. Please enjoy.
About the socks available for experience
The item you will experience is the "DAY Standard Low Crew," which has been featured in women's fashion magazines and is one of knitido's popular five-toe socks. Its three-dimensional knit, extending to the fingertips, makes it easy to put on and allows you to experience the comfort of freely moving your toes.
The opening features a patented method that uses no elastic thread, so it doesn't feel constricting yet stays in place. It's a versatile pair that can change its look depending on the occasion; neat when stretched or casual when scrunched up.
■ knitido+ Booth Theme: "Color Your Life ~A Step Towards a Comfortable Everyday~"
• Duration: Approximately 40 minutes
• Experience Fee: 1,000 yen (tax included) per session (payment will be made on-site on the day)
• Walk-ins are accepted, but reservations will be prioritized.
*The content of the talk session varies by time slot. Please check the reservation screen for details.
Summary
The Wakayama Monodukuri Bunka-sai is a special place where you can directly experience the passion of craftsmen and knitido+'s dedication. By learning about the often-unseen manufacturing process and the creators' passion, the socks you wear every day will surely feel more personal and cherished.
For those who already love knitido, it's an opportunity to deepen your affection. For those who haven't tried them before, or who are conscious of their feet through activities like Pilates or yoga, new discoveries await. This event offers something enjoyable for anyone who values sock selection or is interested in Wakayama's craftsmanship.
Enjoy a special experience embraced by the autumn breeze, and find the perfect pair of socks for you. Come and take a step towards enriching your life.
Do you ever find that even in the middle of summer, your feet get cold due to overly strong air conditioning in offices, commercial facilities, or on trains?
"Summer sensitivity to cold," particularly common among women in their 30s-50s with less muscle mass, is a growing concern in modern times with widespread air conditioning. Thick socks are too hot, but thin socks don't prevent the cold. And sandals or mules that expose your ankles make your feet even colder...
The smart way to solve this dilemma is with "five-toe socks." Summer coldness often stems from poor circulation, so warming your feet can help prevent it. If a single pair of socks can address both coldness and swelling, there's no reason not to try them.
This article will explain the causes and mechanisms of summer sensitivity to cold and introduce four recommended sock styles from Knitido.
Why Does Summer Sensitivity to Cold Occur? Causes and Mechanisms
Cause 1: Rapid Cooling of the Body Surface by Air Conditioning
In air-conditioned rooms, it's not uncommon for the temperature difference with the outside air to exceed 10°C. The ankles and calves, in particular, are far from the heart and at the extremities of the body, making it difficult for blood to reach them. When the body surface is rapidly cooled, the body constricts the surface capillaries to protect internal organs. This is the direct mechanism of "coldness."
Cause 2: Reduced Blood Flow Due to Prolonged Sitting
Desk work often involves sitting in the same posture for long periods, leading to inactivity in the calf muscles, often called the "second heart." When the calves are inactive, the pump function that returns blood from the feet to the heart declines, causing blood to pool in the feet, leading to swelling and coldness. The combination of summer air conditioning coldness and prolonged desk work can be considered the worst environment for aggravating sensitivity to cold.
Cause 3: Internal Cooling from Cold Drinks and Food
In summer, it's easy to consume ice cream and cold drinks, which can cool the internal organs and create a cycle that worsens overall sensitivity to cold. When external air conditioning coldness and internal coldness combine, cold feet can become chronic.
Reasons Why Socks Are Recommended for Summer Sensitivity to Cold
Wearing socks can help maintain foot temperature and is expected to aid blood circulation throughout the body from the feet. Five-toe socks, in particular, promote blood circulation in the toes because their structure, which encases each toe independently, allows the toes to spread naturally.Additionally, high-crew socks that cover the calves can help alleviate swelling by providing moderate compression to the calves, supporting the muscle pump function.
For summer offices, keeping socks under your desk as a cold weather measure is convenient. Furthermore, the choice of material for "summer socks" is crucial. Thick winter socks would cause sweating, so the key is to choose "functional socks that can be worn in summer" that have sweat-wicking and quick-drying properties and appropriate warmth retention.
5 Recommended Socks for Summer Sensitivity to Cold and Air Conditioning
1. FIVE Tag High-Crew
These are a reliable pair for summer cold protection. They are high-crew socks from the FIVE series, equipped with five functions: grip, air cushion, arch support, 3D fit, and mesh, covering up to the calves.
The arch support gently stimulates the soles of your feet, providing refreshing support for your feet during desk work. They are perfect for wearing under your desk as an office air conditioning countermeasure, a reliable ally that simultaneously cares for "coldness + swelling."
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2. THREE Stripe High-Crew
This high-crew model features a stripe pattern as a design accent. With grip, air cushion, support, and 3D fit, they are also a reassuringly functional pair.
While they might seem suitable for winter, their breathable material composition makes them perfect for summer office use. The calf-length coverage means they also serve as warm socks when you're concerned about air conditioning cold.
The stripe design is subtle and blends naturally with office casual outfits.
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3. HOP Tie-Dye High-Crew
This high-crew model features a unique and fun tie-dye pattern. It's recommended for those who want "socks that are fun to wear, not just functional."
The colorful tie-dye pattern can brighten your mood. For those who spend a long time with their shoes off in the summer office, or those using them as indoor shoes for remote work, you can enjoy the pattern visible from your feet.
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4. THREE Standard Ankle
This is the first pair we recommend trying as an introduction to summer cold protection. It's ideal for those who find high-crew length too hot but still feel a slight chill. Since they are ankle-length, they are easy to wear for outings as summer socks and are useful for casual cold protection in situations where "your feet feel a bit cold indoors." Worn inside shoes, they maintain foot temperature while allowing breathability, also serving as cold protection on air-conditioned trains and in supermarkets.
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Summer Cold Protection: What to Do in Conjunction with Socks
Incorporate Stretching and Toe Exercises
During desk work, performing calf raises (moving your toes up and down) or wiggling your toes about once an hour can stimulate the calf muscle pump and promote blood circulation. Combining socks to maintain foot temperature with regular exercise will enhance the effectiveness of cold protection.
Use with a Lap Blanket
In addition to socks on your feet, covering your knees and thighs with a lap blanket can prevent your core body from getting cold. The double cold protection of socks + a lap blanket is a classic style for strongly air-conditioned offices and movie theaters.
Consciously Drink Warm Beverages
In summer, it's easy to drink too many cold beverages, but to prevent internal coldness, consciously incorporate warm tea, hot water, or ginger tea. Combining external sock care with internal warming activities can help improve summer cold sensitivity.
Frequently Asked Questions (FAQ)
Q. Won't thick socks make my feet sweaty in summer?
A. Knitido socks often use moisture-wicking and quick-drying materials, designed to prevent stuffiness even for indoor use in summer.
Q. Do five-toe socks really improve coldness?
A. Many people feel warmer due to improved blood circulation in their toes. However, the causes of cold sensitivity vary by individual, so socks alone may not completely resolve all cases.
Q. Are there socks I can wear with shoes in the office?
A. Ankle-length socks are generally easier to wear with pumps or flats. They can be used to keep your feet warm inside your shoes while preventing cold from air conditioning. High-crew models are recommended for those who spend a lot of time with their shoes off (remote work, using indoor slippers).
Q. I suffer from summer cold sensitivity, which one should I try first?
A. For beginners, THREE Standard Ankle is recommended. You can experience all its features: grip, air cushion, support, and 3D fit. If you wish to continue with serious cold protection, please try a high-crew model (e.g., FIVE Tag High-Crew).
Summary: Combat Summer Coldness with a Double Approach of "Socks x Lifestyle Habits"
There's no need to give up on summer cold sensitivity as just a matter of constitution. By managing foot temperature in air-conditioned environments and assisting calf blood circulation with socks, combined with regular exercise and hydration, you can take measures against summer coldness.
High-crew length socks are recommended for office cold protection, covering up to the calves while promoting toe blood circulation with their five-toe design. If you feel too hot, please try an ankle-length type first.
On April 18, 2026, knitido+ was renewed. For 45 years since our founding, we have reaffirmed that everyday "comfort" is a valuable part of people's lives. As lifestyles and society diversify, we have redefined our brand to ensure more people can experience the value of a brand that supports comfortable daily life.
The biggest changes are the name, logo, and how products are selected. This article summarizes what has changed and what has remained the same with this rebranding. Whether you've been a loyal customer for years, recently discovered us, or are meeting us for the first time, please take a look at the new knitido.
① From "knitido+" to "knitido": The name has changed
The previous brand name "knitido+" embodied the desire to add value to everyday life. With this rebranding, we are removing the "+" and changing the name to "knitido". The reason for this is that we feel "the added value is already ingrained as the essence of the brand". From now on, we aim to be a brand that is rooted in daily life and creates health and positive change through wearing our products.
The new brand concept is "Every step, better days. Towards a comfortable everyday, one step at a time.".
knitido will continue to gently support the daily lives of those who wish to "face their own bodies and live true to themselves," knitting "tools for living" that support health from the feet up.
② The logo has been updated
Along with the brand name change, we have also revised the logo. It is now a simpler, more approachable design. The brand colors and visuals will also be new.
③Product style names have changed, making them easier to choose
Previously, product lines like "Basic Air Cushion" and "Run Air Cushion" used their features and uses directly in their names. However, we sometimes heard that "when I first shop, I don't know which 5-toe socks to choose."
In this rebranding, we have reorganized all products into three styles, designed to be intuitively understandable at a glance. When you're unsure, consider what situation you want to use them for. The product style names are linked to usage scenarios, making selection natural. To help you choose your 5-toe socks, here are the new three styles in detail.
Comfort: Making life comfortable
Designed to gently envelop from toes to heels and calves, enhancing comfort. With a rich lineup of various patterns and colors, make your daily life more comfortable and enjoyable.
Socks with a clean feel, no cushioning or support. Perfect for outings and everyday wear.
knitido+'s "Casual" and "Core Grip" have changed to "Comfort".
Balance: Mindful of posture
The sole of the foot is the foundation of movement. The air cushion structure supports the arch of the foot from below, gently adjusting daily movements such as walking, standing, and running from the feet up.
This series features an air cushion on the sole of the foot, offering strong functional support. It is recommended for Pilates, yoga, and days when you walk a lot.
knitido+'s "Basic Air Cushion" and "Hiking Series" have changed to "Balance".
Support: Supporting movement
Designed to cushion impact on the sole of the foot, smoothly guiding forward movement. The structure lifts the arch from the base of the toes to the heel, providing comfort in active scenes.
Features arch support on the sole of the foot. Recommended for sports and those with foot concerns.
knitido+'s "Run Air Cushion" and "Beauty Air Cushion" have changed to "Support".
What remains unchanged
① Customer accounts on the online site
Your existing customer accounts will be carried over as they are. You can continue to use them without re-registration.
② Our commitment to customers and our socks
The founding philosophy of Knitido Co., Ltd. is "doing what others don't, doing what others can't." The company name "knitido" combines our knitting technology (knit) with the passion of our representative, Idobata (idobata), and our will to execute (do).
Since its establishment in 1981, Knitido Co., Ltd. has been a pioneer in 5-toe socks, continuing to manufacture in Wakayama. Combining advanced knitting technology with the craftsmanship of artisans, we have developed numerous patented technologies, emphasizing the support of the body's natural movements from the feet up.
Our mission is "to weave healthy strides." We will continue to take a step forward, delivering Japanese manufacturing proudly from Wakayama to the world.
And even with the new brand name and design, this commitment remains unchanged. We will continue to carefully knit each pair as "tools for living" that accompany your daily life, which varies in foot shape and lifestyle.
Every step, better days
One step at a time, towards a comfortable everyday.
Please look forward to the newly reborn "knitido."