News
Product Shipping and Customer Support During the Obon Holiday Period
Thank you very much for your continued patronage.Regarding customer support during the Obon holiday period,please see the information below. 《Obon Holiday Closures》Thursday, August 13, 2026 – Sunday, August 16, 2026 《Regarding Shipping》Orders placed by 9:30 AM on Tuesday, August 11, 2026, will be shipped on Wednesday, August 12, 2026. Orders placed by 9:30 AM on Wednesday, August 12, 2026, will be shipped on Monday, August 17, 2026. Orders placed after 9:30 AM on Wednesday, August 12, 2026,will be shipped sequentially starting Tuesday, August 18, 2026. Orders and inquiries received during the holiday period will be processed sequentially starting Monday, August 17, 2026.We apologize for any inconvenience this may cause and appreciate your understanding. >>Regarding shipping delays due to the earthquake in the Kumamoto region
Learn moreShipping delays due to the earthquake in the Kumamoto region
Thank you for always using the knitido online store. We extend our deepest sympathies to everyone affected by the earthquake that occurred in the Kumamoto region on Tuesday, July 28, 2026. Due to the earthquake's impact,there are currently delays in delivering packages to the Kyushu region. 【Affected areas】Kumamoto Prefecture, Fukuoka Prefecture, Saga Prefecture, Nagasaki Prefecture, Oita Prefecture, Miyazaki Prefecture, Kagoshima Prefecture Please note that even if you specify a date and time for delivery to the affected areas, it may not be possible to deliver at your preferred time. We apologize for any inconvenience and trouble this may cause and appreciate your understanding.
Learn moreShipping and Customer Support During Golden Week 2026
Thank you for your continued patronage. Please see below for information regarding customer support during the Golden Week holidays. We apologize for any inconvenience this may cause and appreciate your understanding. 《Golden Week Holiday Closures》 Saturday, May 2, 2026 – Wednesday, May 6, 2026 《Shipping Information》 Orders placed by 9:30 AM on Thursday, April 30, 2026, will be shipped on Friday, May 1, 2026. Orders placed by 9:30 AM on Friday, May 1, 2026, will be shipped on Thursday, May 7, 2026. Orders placed after 9:30 AM on Friday, May 1, 2026, will be shipped sequentially starting Friday, May 8, 2026. * Please note that we cannot accommodate specific delivery dates for orders placed during the holiday period.* Orders and inquiries received during the holiday period will be processed sequentially starting Thursday, May 7, 2026.
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Founded 45 years ago, knitido+, a five-toe sock brand from Wakayama, rebrands to knitido.
Introducing three new styles that fit into everyday life, evolving into a brand that supports daily well-being from the feet up Knitido Co., Ltd. (Location: 68-1 Maruta, Shimotsu-cho, Kainan City, Wakayama Prefecture; Representative Director: Yasuhiro Idobata), which operates the five-toe sock brand "knitido+", has changed its brand name to "knitido" following its integration with the corporate brand. Simultaneously, a rebranding initiative will be implemented from April 18, 2026, refreshing both the brand concept and product styles. With this rebranding, to help customers more easily choose socks that suit them in their daily lives, the product styles have been redesigned into three categories: "Comfort," "Balance," and "Support," and product names have also been refreshed. Leveraging its expertise and knowledge accumulated since its establishment in 1981 as a pioneer in five-toe socks, and its pursuit of comfort through a combination of unique knitting technology and artisan craftsmanship, knitido is making a new start as a brand that supports a comfortable daily life from the feet up. Background of Brand Renewal Since its establishment in 1981, Knitido Co., Ltd. has been a pioneer in five-toe socks, delivering world-class five-toe socks made from carefully selected materials and exceptional technology from Wakayama to the world. By combining advanced knitting technology with artisanal craftsmanship, the company has created numerous patented technologies and continues to manufacture products that offer both comfort and functionality. Through Japanese manufacturing, the company values restoring the body's natural movements and consistently refines its unique "knitting technology." In recent years, with the increasing diversity in lifestyles and society, and the growing health consciousness and expansion of the wellness market, interest in foot functionality and its relationship to the body has also grown. In response to these changes in the times, this brand renewal was carried out with the aim of having more people experience the value of the knitido brand and becoming a presence that supports their daily lives. In conjunction with this rebranding, the company's mission and vision were also renewed. With the mission of "weaving healthy steps" and the vision of "a company that can take its own steps," we will move forward as a company that supports people's healthy lives from the feet up. Overview of Brand Renewal After 45 years since our founding, we are once again reminded that "comfort" in daily life is an important value for people's lives. In this rebranding, we will refresh the brand focusing on the following points. Brand Name / Visual Refresh The previous brand name "knitido+" embodied the desire to add value to everyday life. In this rebranding, we are removing the "+" and changing the brand name simply to "knitido," as that value is already embedded as the essence of the brand. "Facing one's body, living true to oneself." knitido aims to be a more universal brand, naturally chosen in everyday life, weaving "tools for living" that gently accompany such people and support their health from the feet up. Along with the name change, the logo, brand colors, and other creative designs will be refreshed. The brand's visual identity will be updated to convey its world more intuitively. Product Style Refresh To make it easier to choose socks according to usage scenarios and purposes, three new styles have been introduced. The design makes it easy to select the right socks simply by looking at the style name. Comfort: Enhance daily life Designed to gently envelop the foot from toes to heel and calf, providing comfort. A rich lineup of various patterns and colors makes everyday life more comfortable and enjoyable. Balance: Mind your posture The sole of the foot is the foundation of movement. The air cushion structure supports the arch of the foot from below, comfortably aligning daily movements such as walking, standing, and running, starting from the feet. Support: Aid movement Designed with consideration for impact on the sole of the foot, smoothly guiding forward movement. A structure that lifts the arch from the base of the toes to the heel, providing comfort even in active situations. Message from the Representative Knitido Co., Ltd.'s founding philosophy is "to do what others don't, and what others can't." My father, the founder, spread the value of five-toe socks as the "missionary of five-toe socks" in Japan. If my father was the "missionary of five-toe socks" in Japan, my mission was to become the "missionary to the world" to spread that value overseas. In 2006, I moved to Germany in search of a "blank canvas" where I could freely express my aspirations. At that time, I believed that to spread the value of five-toe socks in Europe, it was essential to convey it as a "brand," not just a product. To make that intention clear, I changed the company name itself to the brand name, "knitido." The company name "knitido" embodies our knitting technology (knit), my passion (Idobata), and the will to do (do). A pair of socks born in Wakayama is now recognized in Europe and has grown to be loved by many in Japan. 20 years after the company name change, with all brands integrated under "knitido," we are now returning to our origins. With the passion from when we first modified a glove knitting machine to knit five-toe socks, we will continue to single-mindedly pursue a fit that feels like a part of the body. Because we believe that one pair of socks can give someone the courage to take a new step. Our mission is "weaving healthy steps."We will continue to earnestly take on challenges from Wakayama, always moving forward. Please look forward to the reborn "knitido." Future Developments In conjunction with the brand concept renewal, the official online store and corporate website are also scheduled to be revamped on April 18, 2026. Taking this rebranding as an opportunity, we will sequentially roll out content that allows visitors to experience the brand's world and initiatives that support daily well-being from the feet up. Furthermore, we will communicate the new value of five-toe socks through domestic and international sales channels, proposing ways for more people to improve their daily lives from the feet up. About Knitido Co., Ltd. Knitido Co., Ltd. is a manufacturer engaged in the planning, development, production, and sales of five-toe socks and seamless knitwear. Upholding the founding philosophy of "doing what others don't and what others can't," we have been committed to manufacturing that combines advanced technology with artisan craftsmanship since our establishment in 1981. Through the development of unique knitting technologies, we have created numerous patented technologies and deliver five-toe socks that prioritize comfort from Wakayama to the world. Our mission is "weaving healthy steps." As a company that supports people's healthy lives from the feet up, we operate our business around three pillars: OEM business, our own brand business, and regional collaboration business, disseminating the value of Japanese manufacturing to the world. We will continue to knit "tools for living" that support people's healthy steps from their feet up. Business activities: Planning, development, production, and sales of five-toe socks and seamless knitwear Corporate website: knitido.com Online store: https://www.knitido-plus.jp/ About the Creative Team 【Creative Team Profile】 AKIND Inc. is a branding firm based in Kobe that supports brand building for companies and regions from a "Sanpo Yoshi" (three-way satisfaction) perspective. Starting with philosophy and values, we provide hands-on support from brand strategy formulation to organizational development and business development, fostering trust with society. Key projects include brand management for Peach Aviation Co., Ltd., MVV formulation for the Ministry of Economy, Trade and Industry, vision formulation for ANA Group, brand development for Michi-no-Eki FARM CIRCUS, formulation of the urban brand strategy "Shokuto Kobe," and area branding for Kobe Waterfront. Corporate website: akind.jp 【Press Release】 https://prtimes.jp/main/html/rd/p/000000014.000142508.html
Learn more[Wednesday, January 14 – Tuesday, February 10, 2026] knitido to participate in Hanshin Umeda Main Store's popup event "Gather, 5-Toed Sock Enthusiasts! The 1st Separate Sock Festival"
From Wednesday, January 14, 2026, to Tuesday, February 10, knitido will be participating in the event "Gather 'Round, 5-Toe Sock Enthusiasts! The 1st Separate Sock Festival" held at the event space of the 2nd floor sock shop at Hanshin Umeda Main Store. "Gather 'Round, 5-Toe Sock Enthusiasts! The 1st Separate Sock Festival" is a niche and luxurious event that exclusively features "five-toe socks" and "tabi socks," which are immensely popular among health-conscious individuals. knitido will be selling popular items such as "leopard print" and "tear print," as well as the elegant "three-color lame pinstripe print" with its glittering lame. ■ Event Overview Period: January 14, 2026 (Wed) - February 10, 2026 (Tue)Location: Hanshin Umeda Main Store 2F, Sock ShopDetails: https://www.hanshin-dept.jp/hshonten/shopnews/detail/12684606_3429.html *Please note that the event details and period may be subject to change.For more information, please contact Hanshin Umeda Main Store.
Learn moreNotice Regarding New Year's Business Hours for 2025
Thank you for always choosing our services.Please see below for information regarding our New Year's holiday closure and product shipping schedule.We apologize for any inconvenience this may cause and appreciate your understanding. 《Customer Support New Year's Holiday Closure》Saturday, December 27, 2025 – Sunday, January 4, 2026 《Shipping Schedule》Orders placed by 9:30 AM on December 25, 2025 will be shipped on Friday, December 26, 2025.Orders placed by 9:30 AM on December 26, 2025 will be shipped on Monday, January 5, 2026.Orders placed after 9:30 AM on December 26, 2025 will be shipped sequentially starting Tuesday, January 6, 2026. *For orders placed during the holiday period, we cannot accommodate specified delivery dates.*Orders and inquiries received during the holiday period will be handled sequentially starting Monday, January 5, 2026.
Learn more[Knitido 5-Toe Sock Specialty Store] Exhibiting at an event hosted by Hakata Hankyu! Pre-sale of new socks at "Am I Really Resting? A Guide to Self-Care - Your Wellness Guide Starting Today"
Knitido Co., Ltd. will be exhibiting at the event "Am I really resting? Wellness Guide: Starting Your Self-Care Journey Today" held at the event space on the 8th floor of Hakata Hankyu for four days, from Thursday, September 18 to Sunday, September 21, 2025. Official website: https://www.hankyu-dept.co.jp/hakata/shopnews/detail/12666851_1813.html The event's theme is "Supporting you to spend every day with a smile." It will introduce a variety of "self-care items" that can be easily incorporated into sleep and skincare routines for those who are constantly bothered by skin, sleep, or body shape concerns. In particular, brands that aim to support people with four specific concerns—"I want to have resilient skin," "I want to get enough sleep to recover from fatigue," "I want to resolve lack of exercise and maintain my body shape," and "I want to regulate my internal body environment"—will gather and propose items that leverage their respective expertise. Knitido will participate in the "Resolve lack of exercise and maintain body shape" section. Background of the exhibition Since its establishment in 1981, Knitido Co., Ltd. has been a pioneer in five-toe socks, delivering world-class five-toe socks made from carefully selected materials and with outstanding technology from Wakayama to the world. With the desire to "unleash people's inherent potential and increase the number of healthy individuals" and "be a presence that supports people's steps from their feet if their steps create the future," we knit each pair of five-toe socks as if knitting each person's health. Our vision aligns with the event's theme, and we decided to exhibit in the hope that we can contribute even a little to resolving the concerns of visitors. At the venue, you can pick up and feel the fabric of our five-toe socks. Featured Items!New products will be unveiled at this event before online sales The items for sale at this event are carefully selected from those highly popular among instructors at Pilates studios and from "knitido," the online shop operated by Knitido Co., Ltd. Among them, the most noteworthy items are the popular standard "FIVE Marble Ankle" and the new "FIVE Tag Hike Crew." Both offer excellent functionality and firmly support your feet during fitness activities. FIVE Marble Ankle These five-toe socks feature a functional knit that firmly supports the foot, with "Run Air Cushion" adopted in the forefoot and heel. They are expected to be a functional pair suitable for Pilates and yoga, as well as various training and exercises. Sizes: 23-25cm, 25-27cmPrice: 2,090 yen (tax included) [[product handle="000000000101"]] FIVE Tag Hike Crew The popular "Run Air Cushion" series now includes a hike crew length! We knitted these in response to numerous requests for "socks that firmly cover up to the calf." While maintaining the functionality of the popular ankle length among Pilates instructors, these socks further support a comfortable training environment. Sizes: 23-25cm, 25-27cmPrice: 2,970 yen (tax included)*Online sales will begin on Friday, September 19. [[product handle="000000131086"]] Receive a non-sale miniature five-toe sock! To show our appreciation to event visitors, we will also be holding a gift campaign. Miniature five-toe socks (not for sale) For the first 30 customers who purchase 5,000 yen (excluding tax) or more of Knitido products.*Quantities are limited, so please consider purchasing early if you are interested. 【Exhibition Information】 Event name: "Am I really resting? Wellness Guide: Starting Your Self-Care Journey Today"Date and Time: Thursday, September 18 – Sunday, September 21, 2025, 10:00 AM – 8:00 PM *The event ends at 5:00 PM on the final day.Venue: Hakata Hankyu 8th Floor Event SpaceAddress: 1-1 Hakata Station Chuo-gai, Hakata-ku, Fukuoka-shi, FukuokaDetails: https://www.hankyu-dept.co.jp/hakata/shopnews/detail/12666851_1813.html Knitido Co., Ltd. Since its establishment in 1981, as a pioneer in five-toe socks, we have been delivering five-toe socks of world-class quality, made from carefully selected materials and with outstanding technology, from Wakayama to the world. We are committed to leading the industry in advanced "research and development," "manufacturing," and "sales." We have continued to value the careful craftsmanship unique to domestic production, making each pair with a "handmade feel." We imagine the customers who will purchase our products, visualize the situations in which they will be used, and deliver our products as if sending off our own children. Business Activities: Planning, development, production, and sales of five-toe socks and seamless knitwear Website: https://knitido.co.jp/
Learn moreOur official online store has been relaunched.
Thank you for always using the knitido official online store. We have renewed the "knitido official online store". The new online store has improved design and usability to make your shopping experience more enjoyable and easier to navigate. We look forward to your continued patronage of the knitido official online store.
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Featured collection
Type: Comfort
Casual Lightweight Standard Low Crew Five-Toe Socks
